Our Privacy Statement

Overview

Wuffpack has been proudly committed to our mission since our inception. Our independence gives us the freedom to think long-term, ensuring we invest in the future of our business, our people, our consumers, and the planet—all guided by our core principles. We believe that the world we want tomorrow starts with how we do business today.

Our Data Privacy Principles:

  • We value and respect the personal data people entrust to us.
  • We are transparent and responsible in handling the personal data under our care, guided by our core principles and the law.
  • We respect individuals' privacy rights.
  • We are dedicated to the continuous improvement of our privacy and security practices.

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When does this Privacy Statement apply?  

This Privacy Statement explains how we collect, use, communicate, disclose, and otherwise process personal data at Wuffpack and its affiliated companies (including subsidiaries and affiliates). This applies through our websites, products, mobile apps, or other sites that display this Privacy Statement. It also relates to the provision of services you obtain from us, which we will collectively refer to as our "Sites." Additionally, this Privacy Statement applies to personal data you provide in person, through our products, and at any of our retail locations or partner facilities.

When does this Privacy Statement not apply?  

This Privacy Statement only applies to Wuffpack associates when they interact with the Sites outside the scope of their employment.

Our Sites might contain links or references to websites that do not belong to Wuffpack and may treat your personal data differently. If you provide these sites with your personal data, their privacy policies will apply, so you should review the privacy policies of any site you visit. Wuffpack is not responsible for the privacy practices of other sites you might visit.

This Privacy Statement also does not apply to third-party video content on our Sites. Please review the privacy policies of those third parties to understand their information practices.

Notice At Collection

We may collect or process different kinds of personal data, depending on how you interact with our Sites, products, and services. We retain and store your personal data as long as necessary for the intended purposes and in line with our data retention policy. Clicking on the sections below will take you to the parts of the Privacy Statement that provide more specific information about the kinds of data we collect, how we use it, whether we sell or share your personal data, how we use, communicate, disclose, and otherwise process your personal data, what rights you may have, and how to contact us.

We may collect:

  • Identifiers
  • Customer Records
  • Financial Information
  • Internet or Other Network Activity
  • Audio, Electronic, or Similar Information
  • Location Information
  • Content of Communications
  • Demographic Data
  • Video Viewing History
  • Any other personal data you provide to us or that we and third parties collect when you interact with us

For job applicants, we may also collect:

  • Professional or Employment Data
  • Education Information
  • Any other personal data you provide to us during the application process
  • Sensitive Personal Data, such as geolocation information
  • Protected classification characteristics such as race, ethnicity, gender identity, sexual orientation, or criminal history

We may use any of the data collected to create inferences about you.

Personal data collected is used for:

  • Internal business purposes
  • Basic business operations
  • Site, service, or product improvement
  • Advertising and marketing
  • Security
  • Legal compliance

For job applicants, personal data is also used to:

  • Manage your application
  • Conduct pre-employment screening
  • Provide information about additional career opportunities

We may share the personal data collected from you:

  • Within Wuffpack and our affiliated companies
  • With service providers, vendors, or agents
  • To third parties during a change in ownership, such as a merger or bankruptcy
  • With law enforcement agencies, courts, regulators, and government authorities
  • With our social media partners
  • Where we have received your direction or consent to disclose your personal data

What Personal Data We Collect and Where It Comes From

In most cases, you won't have to share specific details about yourself with us. However, there may be times when we are required to collect certain personal data about you by law or to fulfill a contract with you. Failure to provide this information may prevent or delay the fulfillment of these obligations. We will inform you at the time your information is collected whether certain data is required and the consequences of failing to provide such data.

Where the law allows it, we collect or process different kinds of personal data as part of our business, as described below.

Identifiers: This includes your name, contact information (like email or physical address), and account username. This data is collected directly from you, from other parties like data brokers or social media platforms, or from data analytics providers when you interact with our Sites. For job applicants, we may also collect this information about you from third-party career sites or platforms, like LinkedIn, or from service providers, like recruitment agencies.

Customer Records: This includes your purchase history, billing and shipping information, and any other personal data about your transactions with us. This data is collected directly from you when you buy something from us, from data analytics providers when you interact with our Sites, or from service providers, like vendors who process payments on our behalf.

Financial Information: This includes your payment card information and the credit status of our business customers. This data is collected directly from you when you buy something from us or from service providers, like credit reporting agencies.

Internet or Other Network Activity: This includes your device ID and operating system, browser information, IP address, internet activity or social media activity, and information about how you interact with our Sites. This data is collected from data analytics providers or from other parties like data brokers, social media platforms, or third-party cookies. For job applicants, this data is collected from third-party career sites or platforms.

Audio, Electronic, or Similar Information: This includes videos, recordings, or electronic artificial intelligence-generated speech-to-text transcripts of customer support calls, and videos or images you submit to us (e.g., for a video competition). This data is collected directly from you when you contact us, interact with certain features of our Sites, or visit one of our physical locations. We may also collect this data from service providers when you contact customer support. If you are a job applicant, we may collect this data when you use a third-party platform, such as Zoom, or from third-party career sites or platforms.

Location Information: This includes location information, such as IP address, that describes your general location, and precise geolocation information, such as GPS data. This data is collected directly from you when you use an app or feature that collects GPS data, and general location information is collected directly from you, from data analytics providers, or from other parties like data brokers, social media platforms, or third-party cookies. We may obtain this data from job applicants via third-party career sites or platforms.

Content of Communications: This includes the contents of phone calls, texts, or chats, and any audiovisual information provided in your communications. This data is collected directly from you when you contact us or interact with our Sites, or from service providers when you contact customer support.

Demographic Data: This includes your gender or age. This data is collected directly from you if you choose to provide this information when you contact us or interact with our Sites.

Video Viewing History: This includes personal data relating to your interactions with any video content, audiovisual content, or similar content on our Sites. This data is collected directly from you when you interact with our Sites or from data analytics providers via pixels or similar technologies when you interact with our Sites.

Inferences from Other Related Data: This includes new information that we generate about your likely preferences, hobbies, interests, or other characteristics from any of the categories of personal data outlined above. For example, we may combine your Geolocation Information from your device and Internet or Other Network Activity from your interaction with our Sites to infer that you are a resident who enjoys certain activities. This data is collected directly from you when you interact with our Sites or from data analytics providers via pixels or similar technologies when you interact with our Sites.

Sensitive Personal Data: This includes precise geolocation information. This data is collected directly from you when you share your precise geolocation. For job applicants, we may also collect protected classification characteristics such as race, ethnicity, gender identity, sexual orientation, or criminal history. This data is collected directly from you when you provide this information in connection with a job application or from service providers who support the hiring process.

Additional Data Collected from Job Applicants:

Professional or Employment-Related Data: This includes professional licensing information, work history, current employer, and personal references. This data is collected directly from you when you apply for a job with us, from service providers like recruitment agencies, or from third-party career sites or platforms.

Education Information: This includes education history, transcripts, level of education, certificates, language, and computer skills. This data is collected directly from you when you apply for a job with us, from service providers, or from third-party career sites or platforms.

General Personal Data: This includes any other personal data provided during the application process, such as details about the type of employment you are seeking, current or desired salary, information about compensation or benefits packages, and willingness to relocate. We may also collect information related to any assessments you may take as part of the applicant screening process. This information is collected directly from you, from service providers, or from third-party career sites or platforms.

Other Data We May Collect and Sources of that Data

Pet Data: We may collect data about your pet. Privacy laws relate to personal data about a human. Information about pets, by itself, is not personal data and is outside the scope of privacy laws and this Privacy Statement. We collect pet data directly from you when you attend our events, purchase our pet products, or interact with our Sites.

Children’s Personal Data: Our websites are designed and intended for adults. You can read the Wuffpack Marketing Code for more information. If you learn that a child has given us their personal data, please report it to hello@wuffpack.ltd. If we learn that a child has provided personal data, we will delete the account and any personal data we can. We don’t sell or share the personal data of children under the age of 16.

Non-Personal Data: Data that is anonymized so that it can’t identify a person isn’t personal data. Data can also be made partly anonymous by removing enough data to make it hard to identify a person. Where the law allows it, we may sell or share this kind of data with third parties or combine these kinds of data with other similar data from other sources. We don’t try to reidentify it unless the law allows it. We may also share aggregated data with third parties, such as telling our advertisers the number of visitors to our Sites. This sharing excludes text messaging originator opt-in data and consent, which is not shared with any third parties.

How We Use Your Data and the Legal Grounds for Doing So

Our Purposes for Processing

We may process any of the data described above for the following purposes:

Internal Business Purposes: To pool data within our family of brands. This helps us understand our customers and conduct market research, allowing us to improve our products and services. It also helps us understand our staffing needs and write better job descriptions. The legal basis for processing your personal data for these purposes is primarily our legitimate interest.

Basic Business Operations: To sell you our products and services, including processing payments, shipping products, sending appointment reminders, and accounting. The legal basis for processing your personal data for these purposes is mainly contractual necessity or our legitimate interest.

Site, Service, or Product Improvement: To enhance and grow our Sites, products, and services, including developing new products and services. This also includes understanding how our Sites, products, and services are being used, analyzing our customer base and purchasing trends, and assessing the effectiveness of our marketing efforts. We also use this data to improve our Sites and understand our job applicant pool and the effectiveness of our career postings. The legal basis for processing your personal data for these purposes is mainly our legitimate interest, including for scientific research purposes, or your consent.

Advertising and Marketing: To build insights and perform data matching in order to send you targeted marketing communications and personalize the ads you see on our Sites or other sites, such as on social media platforms (including using ‘Custom Audiences’ where targeted ads are sent to users on Facebook or other social media sites) and to measure the effectiveness of our ads. The legal basis for processing your personal data for these purposes is mainly your consent or our legitimate interest.

Security: To protect our Sites, network, and business operations, and to prevent activities that may violate our policies or be fraudulent or illegal. The legal basis for processing your personal data for these purposes is primarily our legitimate interest.

Legal Compliance: To comply with legal processes like warrants or court orders and to adhere to the law. The legal basis for processing your personal data for these purposes is primarily our compliance with our legal obligations.

Additional Purposes for Processing Job Applicants' Data:

Notwithstanding the legal bases described above, in jurisdictions where consent is required to conduct the relevant type of processing activity, we rely on your consent (express or implied).

In Which Situations Do We Disclose Your Personal Data and To Whom?

We may share or disclose your personal data in the following situations:

  • To fulfill a service to you or to respond to communications from you.
  • To comply with the law or respond to legal processes or lawful requests, including from law enforcement and government agencies.
  • To investigate consumer complaints or possible breaches of the law, to protect the integrity of the Sites, to fulfill your requests, or to cooperate in any legal investigation.
  • To protect the rights or property of Humble Farm and its brands, including Wuffpack, or our customers, including enforcing the terms governing your use of the services.
  • To act on a good faith belief that access, communication, or disclosure is necessary to protect the health or safety of our associates, customers, the public, and pets.
  • To create tailored content and advertisements relevant to your interests, for targeted advertising, promotional campaigns, and enhancing your experience on these platforms.
  • To support other legitimate business purposes, as permitted by applicable law. This includes but is not limited to legal compliance and furthering studies to evaluate the well-being of pets.

We may disclose your personal data to the following recipients:

  • Within Humble Farm and its affiliated companies, including the Wuffpack brand. Humble Farm uses global systems and integrated business services and functions provided by employees in various companies of the Humble Farm group. For this purpose, we may share your data with other Humble Farm group companies.
  • With service providers, vendors, or agents, which have been carefully selected beforehand. For instance, we may share your personal data with our service providers that perform marketing services and other business operations for us. These companies may only use your personal data to the extent necessary to provide the services requested by us and are not allowed to use it for any other purpose. They must keep your personal data confidential unless you otherwise consent.
  • During a change in ownership, such as a merger or bankruptcy, your personal data may be reviewed and transferred along with other business assets, subject to applicable law.
  • With law enforcement agencies, courts, regulators, government authorities, or other third parties when required by law (e.g., during an investigation) or to protect our rights or the rights of any third party. Whenever possible, we will attempt to notify you of such requirements.
  • With our social media partners, to help us deliver personalized content, promotional messages, and advertisements that align with your interests and preferences, such as for the purpose of creating ‘Custom Audiences’ (where targeted ads are sent to users on Facebook).
  • Where we have received your direction or consent to the disclosure of your personal data.

Changes to this Privacy Statement

We will only use your personal data as described in this Privacy Statement. From time to time, we may make changes to this Privacy Statement. We will inform you about significant changes by posting a notice and updating the date on the Privacy Statement. Please check back for updates. Where required by law, we will also obtain consent or make reasonable efforts to provide at least 30 days' notice before any substantial revisions take effect. What constitutes a material change will be determined at our sole discretion.

If we decide to use your personal data in a manner different from what was stated at the time it was collected, you will be notified. Where permitted by law, if there is any conflict between the English version of our Privacy Statement and a translated version, the English version will prevail.